Image by Josh Massey

KINDRED

KINDRED is a creative technology studio that builds compelling websites to help women grow their businesses. 

SERVICES

Design

Your small business can make a big impression with the right design. 

 

We create user experiences, interface and graphic designs with the look and feel that will make your business stand out and engage customers seamlessly across web, mobile, newsletters, social and other marketing efforts.

Copy

Every second counts with copy. 

 

Simple, concise text will get your message across and create a brand voice that resonates in an instant. We can write new copy, or edit existing text for web, social, newsletters and optimize it for SEO. 

Development

Don’t know what you don’t know? Don’t worry, we do.

 

We’ll evaluate what technology solutions works best for your business and budget. We’ll integrate and test the right tools and services from platforms to payments and everything in between. 

Support

Your shiny new website is only the beginning.

 

In addition to quality assurance testing, docs and style guides, we provide ongoing support in maintaining and updating your site and solutions to keep up with your growing business. 

 

CURRENT WORK

 

PROCESS

 

​We offer transparency, organization and collaboration at each step of the development process

  • Define project and budget 

  • Outline tasks and deliverables

  • Collect copy and visual assets

  • Draft initial user experience

  • Develop and integrate solutions

  • Build, review and test

  • SEO, implement analytics 

  • Launch 

KINDRED works with women-owned businesses and female founders to build best practice digital solutions that are simple, clean, and easy to maintain.  

KINDRED helps women succeed and not feel intimidated when managing the technology they need to grow their businesses.

KINDRED empowers women to ask questions and be a respected collaborator.

KINDRED understands that not everyone is good at everything. We let clients focus on what they do best by doing what we do best. 

 

KINDRED creates unique customer experiences that enable women business owners to tell their story, their way.

 

ABOUT

Pam is a creative technologist with 25+ years experience in UX and UI design, story telling, digital strategy, development, and product management.  She has led large scale digital projects and managed teams for WIRED, NIKE, Wieden + Kennedy and Lucasfilm.

 

Through KINDRED, Pam is focused on helping women bring their businesses to digital life. 

Pam lives in Portland, OR with her husband Justin and giant dog Hooper. She earned a B.A. in Journalism and History from the University of Wisconsin, Madison.

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PAST LIFE

 
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Senior Product Manager

• Directed end-to-end customer lifecycle for subscribers to hosted site provider MyYL.com.

• Expanded reach to 60 countries in 37 languages.

• Drafted user personas, UX flows, directed design of visual assets, UAT of final builds.

• Owned product road map, planned bi-weekly releases, wrote requirements, user stories.

• Analyzed traffic, sales, and reported on KPIs.

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TECHNOLOGY RESOURCES MANAGER

• Resourced W+K's Technology Services team of front and backend engineers, UX designers and QA.

• Drafted project plans and estimates with W+K’s integrated production team.

• Liaised with W+K’s finance team, and managed time and revenue reporting, and built the department’s yearly budget.

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PRODUCTION MANAGER

Managed design, production, scheduling, deadlines, and site structure for all Lucasfilm company web sites.

Produced daily content for Star Wars web site including text, HTML and art production.

Worked with marketing and licensing departments to develop strategy, budget and schedules for new web projects and for maintaining and updating existing sites.

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SENIOR PRODUCER GDC UX TEAM

• Produced the relaunch of NIKE By You (NIKEiD), NIKE’s shoe customization service.

• Collaborated on initial concepts through final UX, UI and detailed specifications.

• Managed cross-functional team to produce initial UI concepts for NikePlus, Nike’s membership rewards program

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SENIOR PRODUCT MANAGER /

MANAGING EDITOR

Managed Wired magazine’s online presence, collaborated with writers to create enhanced content including video features, interactive comics, games and maps.

Steered large-scale initiatives for Wired.com, launched new content channels, integrated social media and community efforts. 

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PRODUCTION DIRECTOR

• Managed old school HotWired Production Department of 12 managers and editors & guided HotWired from sporadic posting to a daily deadline intensive publishing schedule.

• Developed the editorial and production process from building an edit tree to developing daily schedules for all sites.

• Led new site development with engineering, copyedit and design staff.