Image by Josh Massey

KINDRED

KINDRED is a creative technology studio that builds compelling websites to help women grow their businesses. 

SERVICES

Design

We provide user experience, user interface and graphic design for web, mobile, social, newsletter, and marketing efforts.

Copy

Simple, concise text will get your message across. We can write new copy, or edit existing copy.

Development

We'll evaluate what works best for you business needs and integrate with the right tools and services.

Support

In addition to quality assurance testing, we can provide ongoing support for your project after launch and as your business grows.

 

CURRENT WORK

 
  • PLAY VONK

    Designed and built PlayVonk.com in WIX. Animation and slideshows bring to life the game cards designed for socially distanced play. Drafted and edited site copy. Integrated Google Analytics and Tag Manager.

  • IT's NOT A CRISIS

    Designed site for weekly podcast It’s Not a Crisis in WIX utilizing WIX’s built-in podcast templates to make updating episode details on the homepage simple and instantaneous.

  • LBD STYLE

    Redesigned LBD Style Consulting‘s online presence in Squarespace. Incorporated Memberful newsletter subscription payment with Mailchimp subscriptions. Build out Squarespace Scheduling for virtual and in person consulting appointments.

  • TWOCENTS RIOT

    TwoCents Riot is a startup and marketing consulting firm pivoting to a new set of offerings. Kindred designed and built TwoCentsRiot.com in WIX.  The site utilizes WIX scheduling, booking and membership components. Drafted and edited site copy.

  • CREW IQ

    Built and designed CREW IQ‘s site for the launch of a new trivia app in WIX. Designed social images for Instagram and Linkedin.

PROCESS

 
  • Define the project

  • Build out tasks for visibility

  • Collect copy, visual assets

  • Draft initial UX 

  • ​Develop and integrate 

  • Build, review, QA

  • ​SEO and Google Analytics

  • Launch

KINDRED works with women-owned businesses and female founders to build best practice digital solutions that are simple, clean, and easy to maintain.  

KINDRED helps women succeed and not feel intimidated when managing the technology they need to grow their businesses.

KINDRED empowers women to ask questions and be a respected collaborator.

KINDRED understands that not everyone is good at everything. We let clients focus on what they do best by doing what we do best. 

 

KINDRED creates unique customer experiences that enable women business owners to tell their story, their way.

 

ABOUT

Pam is a creative technologist with 25+ years experience in UX and UI design, story telling, digital strategy, development, and product management. 

 

She has led large scale digital projects for companies like WIRED, NIKE, and Lucasfilm. Through KINDRED, Pam is focused on helping women bring their businesses to digital life. 

Pam lives in Portland, OR with her husband Justin and giant dog Hooper

 

She earned a B.A. in Journalism and History from the University of Wisconsin, Madison.

PAST LIFE

 
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Senior Product Manager

• Directed end-to-end customer lifecycle for subscribers to hosted site provider MyYL.com.

• Expanded reach to 60 countries in 37 languages.

• Drafted user personas, UX flows, directed design of visual assets, UAT of final builds.

• Owned product road map, planned bi-weekly releases, wrote requirements, user stories.

• Analyzed traffic, sales, and reported on KPIs.

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TECHNOLOGY RESOURCES MANAGER

• Resourced W+K's Technology Services team of front and backend engineers, UX designers and QA.

• Drafted project plans and estimates with W+K’s integrated production team.

• Liaised with W+K’s finance team, and managed time and revenue reporting, and built the department’s yearly budget.

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PRODUCTION MANAGER

Managed design, production, scheduling, deadlines, and site structure for all Lucasfilm company web sites.

Produced daily content for Star Wars web site including text, HTML and art production.

Worked with marketing and licensing departments to develop strategy, budget and schedules for new web projects and for maintaining and updating existing sites.

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SENIOR PRODUCER GDC UX TEAM

• Produced the relaunch of NIKE By You (NIKEiD), NIKE’s shoe customization service.

• Collaborated on initial concepts through final UX, UI and detailed specifications.

• Managed cross-functional team to produce initial UI concepts for NikePlus, Nike’s membership rewards program

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SENIOR PRODUCT MANAGER /

MANAGING EDITOR

Managed Wired magazine’s online presence, collaborated with writers to create enhanced content including video features, interactive comics, games and maps.

Steered large-scale initiatives for Wired.com, launched new content channels, integrated social media and community efforts. 

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PRODUCTION DIRECTOR

• Managed OG HotWired Production Department of 12 managers and editors & guided HotWired from sporadic posting to a daily deadline intensive publishing schedule.

• Developed the editorial and production process from building an edit tree to developing daily schedules for all sites.

• Led new site development with engineering, copyedit and design staff.

CONTACT

  • LinkedIn
  • Instagram

© Pam Statz 2021. All Rights Reserved.