Image by Josh Massey

KINDRED

KINDRED is a creative technology studio that builds compelling websites to help women grow their businesses. 

SERVICES

Design

Your small business can make a big impression with the right design. 

 

We create user experiences, interface and graphic designs with the look and feel that will make your business stand out and engage customers seamlessly across web, mobile, newsletters, social and other marketing efforts.

Copy

Every second counts with copy. 

 

Simple, concise text will get your message across and create a brand voice that resonates in an instant. We can write new copy, or edit existing text for web, social, newsletters and optimize it for SEO. 

Development

Don’t know what you don’t know? Don’t worry, we do.

 

We’ll evaluate what technology solutions works best for your business and budget. We’ll integrate and test the right tools and services from platforms to payments and everything in between. 

Support

Your shiny new website is only the beginning.

 

In addition to quality assurance testing, docs and style guides, we provide ongoing support in maintaining and updating your site and solutions to keep up with your growing business. 

 

CURRENT WORK

 
  • PLAY VONK

    Designed and built site in WIX for a new children’s socially distanced play website.

    • Drafted on-brand copy for parent audience 

    • Created animation and slideshows to bring game play to life

    • Applied solutions to support password protected printables

    • Optimized SEO, integrated Google Analytics and Tag manager

    • PlayVonk is Mom’s Choice Awards Gold Recipient.

  • IT's NOT A CRISIS

    Restructured and designed site in WIX for a weekly podcast.

    • Used WIX’s podcast integration as the site's homepage for automatic updates when each episode publishes on acast.com

    • Emphasized Patreon support tiers, and social channels

    • Created newsletters templates for Mailchimp

  • LBD STYLE

    Redesigned LBD for a pivot to virtual consulting sessions and paid newsletter subscriptions

     

    • Redesigned LBD Style Consulting‘s online presence in Squarespace.

    • Integrated Memberful payment system with Mailchimp subscriptions.

    • Build out Squarespace Scheduling for virtual and in person consulting appointments.

  • TWOCENTS RIOT

    Design and built a new marketing consulting website in WIX

    • Drafted and edited on-brand site copy

    • Customized WIX tools to provide automated scheduling, booking and invoicing

    • Solved for membership sign-up and management

    • Successfully escalated improvements to WIX templates to support better user experience 

  • CREW IQ

    Built and designed site in WIX to support gaming app launch

    • Designed social images templates for Instagram

    • Determined messaging hierarchy using existing brand copy 

    • Designed info-graphics and animations for game play instruction

PROCESS

 

​We offer transparency, organization and collaboration at each step of the development process

  • Define project and budget 

  • Outline tasks and deliverables

  • Collect copy and visual assets

  • Draft initial user experience

  • Develop and integrate solutions

  • Build, review and test

  • SEO, implement analytics 

  • Launch 

KINDRED works with women-owned businesses and female founders to build best practice digital solutions that are simple, clean, and easy to maintain.  

KINDRED helps women succeed and not feel intimidated when managing the technology they need to grow their businesses.

KINDRED empowers women to ask questions and be a respected collaborator.

KINDRED understands that not everyone is good at everything. We let clients focus on what they do best by doing what we do best. 

 

KINDRED creates unique customer experiences that enable women business owners to tell their story, their way.

 

ABOUT

Pam is a creative technologist with 25+ years experience in UX and UI design, story telling, digital strategy, development, and product management. 

 

She has led large scale digital projects for companies like WIRED, NIKE, and Lucasfilm. Through KINDRED, Pam is focused on helping women bring their businesses to digital life. 

Pam lives in Portland, OR with her husband Justin and giant dog Hooper

 

She earned a B.A. in Journalism and History from the University of Wisconsin, Madison.

PAST LIFE

 
myyl.gif

Senior Product Manager

• Directed end-to-end customer lifecycle for subscribers to hosted site provider MyYL.com.

• Expanded reach to 60 countries in 37 languages.

• Drafted user personas, UX flows, directed design of visual assets, UAT of final builds.

• Owned product road map, planned bi-weekly releases, wrote requirements, user stories.

• Analyzed traffic, sales, and reported on KPIs.

wk.gif

TECHNOLOGY RESOURCES MANAGER

• Resourced W+K's Technology Services team of front and backend engineers, UX designers and QA.

• Drafted project plans and estimates with W+K’s integrated production team.

• Liaised with W+K’s finance team, and managed time and revenue reporting, and built the department’s yearly budget.

lucasfilm.gif

PRODUCTION MANAGER

Managed design, production, scheduling, deadlines, and site structure for all Lucasfilm company web sites.

Produced daily content for Star Wars web site including text, HTML and art production.

Worked with marketing and licensing departments to develop strategy, budget and schedules for new web projects and for maintaining and updating existing sites.

nike.gif

SENIOR PRODUCER GDC UX TEAM

• Produced the relaunch of NIKE By You (NIKEiD), NIKE’s shoe customization service.

• Collaborated on initial concepts through final UX, UI and detailed specifications.

• Managed cross-functional team to produce initial UI concepts for NikePlus, Nike’s membership rewards program

wired.gif

SENIOR PRODUCT MANAGER /

MANAGING EDITOR

Managed Wired magazine’s online presence, collaborated with writers to create enhanced content including video features, interactive comics, games and maps.

Steered large-scale initiatives for Wired.com, launched new content channels, integrated social media and community efforts. 

hotwired_edited.jpg

PRODUCTION DIRECTOR

• Managed old school HotWired Production Department of 12 managers and editors & guided HotWired from sporadic posting to a daily deadline intensive publishing schedule.

• Developed the editorial and production process from building an edit tree to developing daily schedules for all sites.

• Led new site development with engineering, copyedit and design staff.

CONTACT

  • LinkedIn
  • Instagram

© Pam Statz 2021. All Rights Reserved.